Available courses

The module is designed for entrepreneurs, who are going to set up a new venture or company, in particularly with international scope. This course focuses on how to conduct business across borders. It addresses how founders/owners of entrepreneurial ventures and professional managers of intrapreneurial companies exploit international business opportunities and address the challenges of conducting business internationally. The course discusses multidisciplinary concepts and theories (e.g marketing, finance and control, decision making, management, ethics, negotiations) that are used to establish and deal with entrepreneurial international operations. It will also provide students with an understanding of the financing options available to start-up and developing companies.

The course is aimed at developing: knowledge of its own appetite/aptitude for entrepreneurship, the skills needed to identify and evaluate market opportunities for new businesses as well as an ability to prepare presentations and plans that effectively attract stakeholders: employees, partners, investors, and customers.

 


This course introduces the basic principles and methods of strategic online marketing

for business clusters and networks. It provides an overview of the world wide web and

the main methodological approaches for online marketing as adapted to business

clusters and networks.


The course begins with a strategic analysis of online marketing objectives and

requirements. In order to implement this analysis, business clusters must align their

online marketing objective with their general strategic objectives. They reflect on how

they can differentiate their cluster online, and the mix of content marketing necessary to

promote the cluster organisation versus the cluster members.


At the conclusion of the course, business clusters will be prepared to begin defining the structure and content of their online marketing strategy and effort.


No prior technical knowledge in web design or online marketing is required to participate in this course. 


Disclaimer


This online training course was developed under the auspices of the InterCom project: Internationalisation and

Commercialisation Methods for Business Networks. The InterCom project is co-funded from the European

Commission’s Lifelong Learning Programme, Project Number 2013-1-PL1-LEO05-38152. Further information on the

InterCom project can be found on the project website: http://intercom-project.com


All opinions expressed herein are those of the course author and do not express nor commit the European

Commission or the Leonardo da Vinci Programme.


Unless otherwise specified, all content in this training course is the exclusive intellectual property of Navigator

Consulting Partners LLP. It is not to be used, reproduced, altered or disseminated without the express prior

permission of Navigator Consulting Partners LLP.


Neither Navigator Consulting Partners LLP nor the course author Philip Ammerman accept any liability, express or

implied, for business results or outcomes that may arise as a result of participation in this training course.


We have taken every step possible to reference key statistics and to safeguard third party logotypes, images and

intellectual property. If you feel that certain concepts, logos, images or other content has been used inappropriately or

should be referenced differently, please contact us at the contact information below.


Navigator Consulting Partners LLP

New Penderel House, 2nd Floor

High Holborn, WC1V 2HP

United Kingdom

Email: info [at] navigator-consulting.com

www.navigator-consulting.com


© Navigator Consulting Partners LLP, 2015


Relationship and change. Living through change. Reactions which occur to the different types of organizational change?  What messages we need to spread during the process of change and what  communication channels to use? These and many other questions are nagging every manager implementing change in their organisation, however we most often feel stranded in void without clear answers which could make us feel confident in what we do. 

After the session you will be able to:

  • Identify main reactions to change and factors influencing them;
  • Identify the role of communication in the process of managing reactions to change;
  • Apply relevant change communication measures
Communication is one of the fields often completely disregarded by entrepreneurs and business managers. For once we consider it as something we do every day without even noticing it, thus we don't need to learn it, on the other hand - we acknowledge some people are better public speakers grabbing attention of the audience, but put down these skills to natural talents which can't be learned.

The truth is that communication being a set of specific tools and techniques can be learned and practised effectively to achieve specific goals of any business activity. During this course we'll try explaining how we can support creation, management and marketing activities of a business cluster with specific communication tools and show what deliverables can be expected.

Communication is playing a major role through the whole life span of the business cluster starting from the very first meeting of cluster members, ending with the activities related to reinventing the cluster once all major cluster goals are achieved and the cluster is standing at the threshold of falling apart. Like every other organization business cluster undergo several different periods in its lifetime, during which communicators attention needs to be concentrated to different audiences, different goals are to be achieved and different techniques employed. We strongly believe that you'll find answers to a number of questions nagging you in different business situations or even help you avoiding them completely by setting all your activities right from the very beginning.


Myths about communication

  • Time heals all wounds. The truth is actually the opposite. Without taking any effort time deepens the wounds. The conflict or misunderstanding we were not able to resolve in the past will not resolve by itself. What to do? Do not fool yourself by thinking that your partners are not bringing some issue because they because the issue is gone. There is high risk that some old unresolved issues will pop up when you least expect it, thus the only way to find a solution is to proactively bring it up.
  • Don't rock the boat. We often believe that by rocking the boat we risk to sink it. It is true in some cases by persistently bringing some issues up we risk breaking the relationship with our partners, though similarly with all unresolved issues the boat which is not rocked at all will sink over time by itself. The only way out of the situation is to find a solution by concentrating on mutual gains and negotiating terms until win-win situation is reached. If there's no mutually acceptable solution there - the partnership will eventually break.
  • Assume the things are understood equally well by all parties. Drawing assumptions is a complete underestimation of the reality. The truth is that the chances that all partners in your cluster see things exactly same way is close to zero, thus the only way coming to some joint conclusion is discussing every topic and reflecting on each specific field. People are different and so are their objectives!
  • Things are carved in rock. While we desire things once agreed will not change over time, the truth is they change all the time. Business environment is changing constantly, so do the perceptions of your cluster members. They entered your cluster once as a startup represented by a handful of founders driven by high motivation to win their place under the sun, but few yeas ago you may be surprised to see the startup grown to a mature business with a multi-million turnover aggressively looking for new startups as a takeover targets. Have no doubt they see their place in the cluster in a completely different way now!
  • More communication leads to resolution. I am sure you've spent many hours in boring, endless meetings listening to blunt speeches by your CEO trying to persuade you things are just a bout to change. The only thing you've probably been dreaming about was hope it'll end soon. Increased communication often help people spread misinformation with blazing speed, sometimes leading to devastating results. Just increasing the amount of communication does not let people know how to use it effectively thus you should be constantly reflecting on every word you say and checking how it was perceived by the other party. Remember: communication is just as much about listening and understanding as about speaking!


How to change the rules of competition with a design driven innovation
Claudio Dell'Era
Terms of use: http://www.designforeurope.eu/terms-use


How to engage customers in the design process
Arianna Vignati
https://youtu.be/r7h8eVRGwzM

Terms of use: http://www.designforeurope.eu/terms-use

Andrea Pestarino – Project Coordinator
D’APPOLONIA S.P.A.
Via San Nazaro, 19
16145 Genova (ITALY)
Phone. +39 010 3628148
Email. info@designforenterprises.eu


How to use design as a strategic asset
Francesco Zurlo


Jak wyrazić Projektowanie oparte na innowacji (DDI)
prowadzący: Roberto Verganti


jak wspierac kreatywność i inżynierię produktu
prowadzący: Gaetano Cascini

Kurs został przygotowany w ramach projektu dofinansowanego ze środków Unii Europejskiej pt.: "Design for Europe" oraz umieszczony na platformie edukacyjnej pod adresem:
http://platform.designforenterprises.eu/

Wykorzystanie niekomercyjne zgodnie z warunkami: http://www.designforeurope.eu/terms-use


jak zorganizować nowy proces rozwoju produktu/ usługi
Prowadzący: Sergio Terzi

Kurs został przygotowany w ramach projektu dofinansowanego ze środków Unii Europejskiej pt.: "Design for Europe" oraz umieszczony na platformie edukacyjnej pod adresem:
http://platform.designforenterprises.eu/

Wykorzystanie niekomercyjne zgodnie z warunkami: http://www.designforeurope.eu/terms-use


Daniele Pozzo & Andrea Ferrari

Kurs został przygotowany w ramach projektu dofinansowanego ze środków Unii Europejskiej pt.: "Design for Europe" oraz umieszczony na platformie edukacyjnej pod adresem:
http://platform.designforenterprises.eu/

Wykorzystanie niekomercyjne zgodnie z warunkami: http://www.designforeurope.eu/terms-use


Jak zmienić zasady konkurencji
prowadzący: Claudio Dell'Era
https://youtu.be/csJ7R15iX_Y

Kurs został przygotowany w ramach projektu dofinansowanego ze środków Unii Europejskiej pt.: "Design for Europe" oraz umieszczony na platformie edukacyjnej pod adresem:
http://platform.designforenterprises.eu/

Wykorzystanie niekomercyjne zgodnie z warunkami: http://www.designforeurope.eu/terms-use


Jak wykorzystać projektowanie jak strategiczny atut
Prowadzący: Francesco Zurlo

Kurs został przygotowany w ramach projektu dofinansowanego ze środków Unii Europejskiej pt.: "Design for Europe" oraz umieszczony na platformie edukacyjnej pod adresem:

http://platform.designforenterprises.eu/

Wykorzystanie niekomercyjne zgodnie z warunkami umieszczonymi na stronie http://www.designforeurope.eu/terms-use





Jak zaangażowac klienta w proces projektowania
Prowadzący: Arianna Vignati
Kurs został przygotowany w ramach projektu dofinansowanego ze środków Unii Europejskiej pt.: "Design for Europe" oraz umieszczony na platformie edukacyjnej pod adresem:
http://platform.designforenterprises.eu/

Wykorzystanie niekomercyjne zgodnie z warunkami: http://www.designforeurope.eu/terms-use